Elena Ivanova  

basic landing
Workplace and position

Co-founder, Marketing Director of UE "Belgazprom Diagnostika", CJSC "United Welding Company". 

Developer of educational programs in the specialty "Visual Merchandising" for vocational educational institutions of the Republic of Belarus. 

Chief expert of the Republic of Belarus of the international competition of professional skills WorldSkills since 2016, “Visual merchandising. Window dressing".

Academic title (if any )   Ph.D

Expert in strategic and retail marketing, sales, brand strategist. Certified coach ICC (UK). Trainer-consultant.

Work experience: as a practice, as a teacher

5 years teaching and coaching experience. 

Trains and consults in the following areas: B2B/B2C digital marketing strategies, audit of visual merchandising and advertising, E-learning (educational, product e-courses),digitalization and automatisation of business processes.

Indicate how long and what kind of business you've managed / founded / worked for

Co-founder, Marketing Director of UE "Belgazprom Diagnostika", CJSC "United Welding Company".

Basic skills

Conducts training for sales staff and merchandisers.

18 years of business management experience.

Over 20 years of experience in marketing, advertising and merchandising.

Methods used in teaching

Case study, project-based method.

Expert achievements and promotion

Has a professional degree from the British Royal Institute of Marketing (CIM),Digital Strategy, Mastering of Metrics


Only great goals motivate. However, problem solving is fun too.


Organizer of events: the first professional award in marketing in the Republic of Belarus "Energy of Success", international sports events, cultural days of embassies.

Areas of mentoring

Worked with brands Nestle, Caparol, Lida beer; retailers Green, Mila, MILE, 5th element, Life, York, Rublevsky, Health Planet, Iskamed in Belarus.