Elena Tochilina

basic landing
Workplace and position

Business Evolution Lab 

Expert in organizational business development, communications and marketing of new products.

Startup Coach

Academic title (if any )   Ph.D


Work experience: as a practice, as a teacher

Elena has been working as a business consultant since 2010. First, she worked for Swedish and Austrian companies, and since 2019 she started her own activity and now acts as a coach, trainer and consultant.

Working with social entrepreneurs since 2019.

Member of the international community of social entrepreneurs SIA.

Co-author and trainer of the STALI 2021 crowdfunding incubator for social entrepreneurs.

Mentor for social entrepreneurs and environmental startups.

Trainer and author of the incubator for young entrepreneurs SIA 2021.
Strategic sessions for business and social business.

Indicate how long and what kind of business you've managed / founded / worked for

- social enterprises since 2019
- top banks of Ukraine 2008-2017
- ecological startups 2019-2021
- IT companies 2020-2022

Basic skills

- development of educational programs and trainings
- strategic communications
- designing the company's development strategy
- product marketing packaging
  - facilitation of strategic and creative sessions
- setting up client-oriented programs and customer service
- assistance in structuring a project or business from the ideation stage
- conflict resolution in the team of owners and employees
- Coaching leaders and owners

Methods used in teaching

Facilitation, mentoring, coaching, business model canvas for social entrepreneurs and Lean canvas, problem-solution fit, marketing tools - BCG matrix, brand propeller,   including social marketing, design thinking elements

Expert achievements and promotion

In 2020, she became a certified trainer in social entrepreneurship.

Passed a unique program for today on Facilitative Transformational Leadership.

Author of a manual for social entrepreneurs and public figures "Crowdfunding for change agents".

10 years of experience in sustainable development, energy efficiency and green energy projects.

Author of the methodology for packaging social projects and products and the methodology of eco-friendly marketing.


“Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.” 

Albert Einstein


Business modeling, social impact planning and measurement, social reporting.

Areas of mentoring

Social innovations, strategic communications, development strategy, customer service, organizational development, social marketing.